Perry Marshall Interview: How to get Google Adwords to sit, stay, heel and roll over
If you are an internet marketer you will probably have a love hate relationship with Google Adwords.
Let’s face it, Google Adwords can be capricious, fickle, and infuriatingly challenging. This means that most people (read men) can’t seem to stay away from trying one more attention grabbing two liner and praying that they paid the right amount for each pay per click ad. When you understand how Google thinks (today) you’re in the money-literally.
I caught up with Perry Marshall who together with Bryan Todd authored “Ultimate Guide to Google Adwords” and asked how a graduate in electrical engineering came to be known as the guy who can read Google Adwords like a book.
Click here to listen Perry Marshall Interview 19April2011 (unlinked)
Perry has some real gems for anyone who is serious about this line of business. We discussed the importance of mindset and below are four key points he made in this regard.
Firstly be helpful to your customers, over deliver on your service and don’t just sell them a product/widget or whatever it is you are selling. In other words, solve their problem for them. You’ll get repeat business if you are seen as the “go to” guy or gal.
Secondly, don’t take customer rejection personally and as Perry says, “It comes with the territory”.
Thirdly, have enough self awareness to realize you may be a square peg in a round hole if you are in a job that feels like one long hard slog from when you clock on till when you can sprint out the office door at 5pm. This means do something else!
Finally, value your self, your time and your special talents that in one context is seen as a liability but when applied in a different environment really is your key asset to wealth creation.
If you want to understand the nuts and bolts of how to make Google Adwords your best advertising tool, head over to Perry’s website and sign up for some solid mentoring from the guru himself.
Entrepreneurial Spirit of Me Inc
We are AGAINST scarcity that says that everything you receive was forcibly taken from somebody else.
Entrepreneurship is about making new pies, not dividing up old ones. Perry Marshall
I took this quote out of Perry Marshall’s newsletter.
Many of you know him as the man who figured out Google Adwords.
There is a common but erroneous belief that for you to profit in a business deal, there must be a poor sucker elsewhere who loses his shirt.
Somehow we feel that we have to hold our breath whilst divvying up the pie lest we accidentally inhale the tiny slice that is our portion.
Would it not be easier, like the man says to make a new pie?
Now, there’s a thought.
We live in the best of times, in this century where so many opportunities abound.
Most of us live in democracies that give us the freedom to choose businesses and enterprises that were not available before the advent of the phenomenon known as the internet.
The magic word is abundance as opposed to scarcity or more specifically the “scarcity mentality”.
I use this term used to denote someone who sees the hole instead of the donut.
Abundance has the connotation of being expansive, generous and giving.
I don’t know about you but I like to think that my business offers something valuable to my clients, a product or service that will improve the quality of their lives.
When I think along those lines, I am making a new pie and certainly no one has lost their shirt over this deal.
No one was ripped off, and there was no driving of a hard bargain that resulted in a winner and a loser.
We both won.
Yours in wealth, health and happiness